43% of consumers in North America said low-quality or "uncanny" AI ads would hurt their opinion of a brand.

Coca-Cola, Mondelēz, and other CPG brands are turning to generative AI to produce ads in minutes and run AI-powered focus ...

Artificial intelligence is making its way into every industry you can imagine, and Americans have mixed opinions on it overall. Data from Pew Research Center shows that 50% of Americans are more ...

When it comes to the holidays, traditions are everything. That's why people are expressing their disappointment in Coca-Cola's new holiday ad that has strayed from its usual content. The beverage ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

Our findings demonstrate that AI has reached a point where it can produce advertising capable of standing alongside work from one of the world’s most iconic brands.” — Dr. Duane Varan, CEO/Founder ...

Artificial intelligence can create realistic depictions of just about anything, but that does not mean advertisers should lean on the technology, according to a study led by University of Mississippi ...

Coca-Cola’s plans follow rival PepsiCo’s decision last week to move its global media business to Publicis.