Coors Light appears to be embracing the mistake in its new advertising campaign that led to a barrage of criticism and comical responses, going so far as to rename the beer on its packaging.

Coors Light announced Wednesday that it’s temporarily changing its name to “Mondays Light” in an attempt to “bring chill to one of the worst Mondays of the year” by selling a 12-pack of beer bearing the new moniker.

One incident involved an I.V. pole and the other involved a feeding tube. Several studies have suggested that a diet rich in sugar and saturated fat can contribute to inflammation, potentially damaging brain cells and raising dementia risk.

This morning, we released a series of ads leading up to the Big Game intended to make Coors Light look even colder, and we’re aware they included a bit of a blunder. In the ads released across Canada and the U.S., there was an unfortunate misspelling of "Mountain Cold Refreshment" as "Mountain Cold Refershment."

Coors Light is embracing that awful day with a new campaign and a new temporary name, "Mondays Light!"

Just about everybody makes an occasional spelling mistake. Coors' typo just so happened to be publicly displayed across the U.S. and Canada.