How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...
Ways of extending the life cycle of a product There are a number of ways that a business can extend the life cycle of a product: ...
Shih, Willy C., Michael W. Toffel, and Kelsey Carter. "Life Cycle Assessment: An Overview." Harvard Business School Background Note 624-052, November 2023. (Revised ...
Gersick, K., J. A. Davis, M. M. Hampton, and I. Lansberg. Generation to Generation: Life Cycles of the Family Business. Boston: Harvard Business School Press, 1997.
How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...
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