Brooklyn, 7, and Zoe, 4, poses with Roy, Crayola Experience’s new Purple Mascot on Saturday, Aug. 3, 2024, during Crayola Experience’s "Purple Party Weekend" celebrating the new movie “HAROLD AND THE ...

EASTON, Pa. -- The Crayola Factory is usually sporting rainbows, but chose just one color this weekend. Harold and the Purple Crayon took over the Crayola Experience for a "Purple Party Weekend" The ...

Crayola fans feeling blue about the recent retirement of the beloved dandelion from the crayon box now have a chance to help choose its replacement. Voting opened Saturday in the company’s contest to ...

Which makes you want to color more? A crayon called red? Or one dubbed “Lady Bug”? Green? Or "Jalapeno"? When Crayola first launched a box of eight crayons in 1903, it merely labeled them red, orange, ...

Forbes contributors publish independent expert analyses and insights. I cover Hollywood and entertainment. Harold And The Purple Crayon—the big-screen adaptation of Crockett Johnson's 1955 classic ...