The Direct Marketing Association has introduced a new Certificate in Direct and Interactive Marketing program. The program consists of two required courses — Direct Marketing Institute and Database ...
In an effort to acclimate companies involved in direct marketing with best-case scenarios in the area of “green” marketing, the Direct Marketing Assn. said it would conduct a series of programs ...
LAS VEGAS, Oct. 17, 2012 /PRNewswire/ -- The results of a Summer 2012 retail innovation pilot were shared at the Direct Marketing Association (DMA) 2012 Conference & Exhibition. In his keynote ...
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