As popular as Dale Earnhardt Sr. was for his achievements on the racetrack, he was equally well-known for his personality off ...

Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go ...

NASCAR legend Dale Earnhardt Jr. gave racing fans a blast from the past by bringing back the iconic No. 8 Budweiser paint scheme in a big-time bus reveal during his stop on the podcast “Bussin’ With ...

Dale Earnhardt Jr. stated Friday that JR Motorsports will use the stylized 8 he made famous when he raced at Dale Earnhardt Inc. after a trademark dispute with Baltimore Ravens quarterback Lamar ...

Baltimore Ravens quarterback Lamar Jackson has taken his competitive spirit from the football field to the legal arena - this ...

Dale Earnhardt Jr. and Lamar Jackson have found themselves in a peculiar legal battle. Dale Jr., of course, became one of the faces of NASCAR while driving the No. 8 car. Jackson has worn that ...

Baltimore Ravens quarterback Lamar Jackson is challenging NASCAR driver Dale Earnhardt Jr. in the U.S. Patent and Trademark ...

I just got taken to school.' Other times it was just BANG," said Jeff Gordon about Dale Earnhardt on ESPN Classic's SportsCentury series. Dale Earnhardt won 76 NASCAR races and had 281 top-five ...

The initiative began in 2014 with Cup and Xfinity series drivers wearing Dale Earnhardt Jr.-inspired skeleton gloves for a race weekend, which were later signed and auctioned off, with proceeds ...

NASCAR Hall of Famer Dale Earnhardt Jr. is shifting gears with his No. 8 merchandising. Earnhardt announced on social media Friday that he has secured the right to use a stylized version of No. 8 ...

Last week, a dispute emerged — and then disappeared — regarding the No. 8. NASCAR legend Dale Earnhardt Jr. made an application for trademark protection as to a specific version of the number.

Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...