Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone.

Lillard, 34, is now just the fourth active player in the NBA to have a lifetime shoe endorsement deal. Damian Lillard joins LeBron James, Kevin Durant, and Stephen Curry as active NBA players ...

The Portland Trail Blazers are still in the midst of finding a new star following the Damian Lillard era. Lillard himself appears to have performed the symbolic passing of the torch to one of the ...

Milwaukee Bucks star point guard Damian ... Lillard agreed to a lifetime contract extension with Adidas, making him just the fourth active player in the NBA to have a lifetime shoe endorsement ...

Milwaukee Bucks star Damian ... this season. Lillard joins LeBron James and Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as active NBA players with lifetime shoe endorsement ...

In a groundbreaking move, NBA star Damian Lillard has signed ... This monumental deal makes Lillard the fourth active NBA player to secure a lifetime shoe endorsement, joining the elite company ...

Bucks star guard Damian Lillard is continuing to make a name for himself with the Milwaukee Bucks, this time with an off-the-court milestone. Lillard has been signed with the shoe company Adidas ...