Last year, researchers looked at the directories of the nation’s five largest health plans and found that four out of five entries were inaccurate. This is more than a minor inconvenience. It’s a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ocean Fine, vice president of agency and ...

Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating lost revenue from inaccurate data is becoming even more important with ...

Data quality named the top priority for improving marketing performance, according to Adverity’s survey of CMOs across the US, UK, Germany, Austria, and Switzerland LONDON--(BUSINESS WIRE)--Adverity, ...

We are constantly hearing about the fact that the issue of data quality is rapidly moving up the corporate agenda to become a board level discussion – dawning the age of the Chief Data Officer. One of ...

Oikus’ latest report shows that more than 60 per cent of property listings in Nigeria contain inaccurate information, a trend undermining investor confidence and distorting housing decisions. In this ...