LTE is often synonymously with 4G, representing a step below 4G. In the US, carriers used varied brandings to evoke the difference between LTE and true 4G. Verizon uses LTE+, and T-Mobile uses LTE ...

consumers are exhibiting a strong association between LTE and 4G. More than a quarter (26 percent) of consumers who purchased LTE phones were specifically seeking 4G technology in 2011 ...