Dakar wins are an invaluable marketing tool if you sell off-road prowess, as part of your brand cachet. Toyota knows.

Peugeot has unveiled its new 2015 Dakar challenger and it looks absolutely corking. Called the 2008 DKR (referencing the 2008 road car that it is very loosely inspired by) it will tackle the South ...

they’re going to know they’re in DKR-Memorial Stadium,” said Del Conte. “We just finished part of our brand-new recruiting lounge, we just opened that up now.” Del Conte introduced plans ...