Roku is already the streaming home to the proper X Games, which still take place twice a year. ESPN holds the linear rights to the X Games and XGL. So this is an extension of Roku’s existing deal.

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...

Roku has updated its Roku Sports portal to include recommendations from YouTube TV, the companies announced on Friday. Starting this week, streamers with a Roku device will see YouTube TV appear as an ...

When I’m using The Roku Channel, I always head to the Sports Zone to see what’s coming on live, and on-demand sports content as well The wide range of programming on The Roku Channel is staggering, ...

Sports fans who use Roku devices to access video entertainment will now be able to find the games they wish to watch via the integration of YouTube TV in the “Roku Sports” platform. The timing ...

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...