Every small business is interested in creating an effective marketing strategy. The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits ...

During this very engaging and informative episode, C2P's Chief Marketing Officer, Matt Seitz shares a a ton of insight about creating an effective marketing strategy. Matt shares the importance of ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

For the last several years, inbound marketing has become more and more popular in the marketing and advertising world. While traditional outbound strategies consist of cold calling and persuading an ...

One of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience. However, this is often easier said than done. Even experienced marketers make the ...

Singapore, Singapore / / July 28, 2025 / Julian Goldie AI Success Lab Key Takeaways AI automation is projected to create 94% of new digital products and services within four years, changing how ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Over the years, social media has been described as everything from a marketing imperative to a shiny object with no proven return. The truth is, social media has the potential to be both. But like ...

(Ad) Travel is back in a big way. Though the pandemic might have shut it down in 2020 and even parts of 2021, it's rebounded and, in some places, even exceeded pre-Covid numbers. Those shutdowns and ...