Elf on the Shelf is a popular tradition where families ... is proud to offer one-of-a-kind joyful family moments using characters kids’ love at Christmastime," Chanda Bell, founder & co-CEO ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of ...

The brothers dressed as "The Elf on the Shelf" characters during a pop-up event at 785 Beer Co. on Saturday, Dec. 14, 2024. The brothers grew up with the children's book "The Elf on the Shelf ...