When you persuade someone in your writing, your aim is to get them to agree with your point of view. Watch this video where teacher Mr Smith explores persuasive writing and gives you some examples of ...

For a nonprofit, good writing can mean survival: if you can’t quickly convince donors or foundations that your work matters, you might not be able to keep doing it. Still, if you’re staying up all ...

Across all industries and applications, effective writing shares key commonalities like clarity and connection. Writers seek to share powerful insights with audiences but can only do so by fully ...

Video clips are only modestly more persuasive to audiences than the written word is, according to researchers who conducted an experiment about political misinformation. It might seem that video would ...

Two radically different means of personalization have claimed two more radically different scalps, from an AI-driven lab experiment to the real world of British electoral politics. In the lab, a new ...

this IS the first in a 10-part series of articles on different types of writing. Writing is a powerful tool. You can use it in many ways. One of these is to persuade somebody to agree with your point ...