Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Licensing is the process by which an intellectual property owner (or brand licensor) effectively “rents” its property to a trusted partner in an effort to extend the brand identity to new products and ...

Franchising and licensing both offer business opportunities with some of the work already done for you, but that doesn't mean they're exactly the same. Franchising is more like a full-service package.

Licenses and subscriptions are popular pricing models. Learn how licenses and subscriptions work and how to choose a pricing strategy for your business.

A graduate student in Europe doing a thesis on software licensing, bless his heart, writes to inquire about examples from one of my recent blogs on a tango between SaaS and open source. He asks: "I ...

Every business owner — and every marketer — incorporates a combination of advertising, public relations, and promotions in their marketing strategies. But how many employ licensing as a marketing and ...

When starting a business, one of the most critical steps is understanding the licensing requirements. A business license is essentially a legal permission that allows you to operate within your ...