Credited as the first “action figure,” G.I. Joe came to life in 1964 as Hasbro’s answer to Mattel’s Barbie doll. There were actually four Joes — one for each branch of the armed forces — and in the ...

New GI Joe: The Rise of Cobra media has been few and far between since the Superbowl spot as distributor Paramount focuses its marketing efforts on Star Trek and Transformers: Revenge of the Fallen.

Suit up, grab your gear and prepare to lock and load as you take control of the elite G.I. JOE team against the evil forces of COBRA. Go beyond the blockbuster movie and experience new surprises, ...

The G.I. JOE® video game will feature an exclusive storyline that picks up where the live-action movie leaves off, allowing players to re-create and re-live the greatest moments from the film, cartoon ...