A limited-edition bottle of Gatorade's Cool Blue flavor featuring Caitlin Clark will be sold exclusively at Hy-Vee.

“You’ll see people walking down the street with a bottle of Gatorade because it’s cool, not because they’ve finished a hot, sweaty workout.” Spurred by sales of Gatorade and ...

About four years later, BodyArmor remains stuck behind rival Gatorade and sister brand Powerade. The drink is beset with several problems, including more competition, a muddled identity and ...