Do marketers' beliefs about age groups match with how those generations see themselves? What are the big things that brands get wrong and right about different generations' purchase and online ...

Next → See how diverse your generation is by rolling over the chart below. 1. The most common age in America last year was 22. There were more 22 year olds, than any other age group. 2.

Polls show that most people feel like taxes are unfair. But which age group bears the brunt of the tax burden in the United ...

The practice of grouping people within an age range is not new and a fresh band is created every 25 or so years in the Western world. The first group to have a title was the Lost Generation from ...

many have unofficially dubbed the group "Generation Alpha." McCrindle, for one, hopes it sticks. Everyone under the age of 5 falls into the Alpha category, as does anyone born in the next 15 years ...

Generation names are becoming increasingly confusing, with the latest cohort, Generation Beta, born from this year, and "zillennials" now emerging as a subgeneration bridging two groups.