For this year, here are 10 new YouTube marketing strategies – along with the latest tips, recent case studies, and fresh examples – that you should use while they’re at their peak in terms ...

Keep your goals clear and measurable, and your messages on point, when executing your digital marketing strategy. Example: Kiva is a nonprofit microfinancing organization that allows people to lend ...

You didn't choose the right audience One of the biggest mistakes companies make with their global marketing is that they think ... people search in the exact same way everywhere: For example, ...

In other words, they track the effectiveness of your marketing strategy. For example, if your goal is ... Data from 1700+ Global Marketers.” Download required. The CMO Survey.

These findings indicate that global archetypes of consumer mega-segments based entirely on demographics are exaggerated. It is risky for brands to develop a broad marketing strategy without taking ...

Antonella Bonanni is a prominent figure in the marketing industry, known for her expertise in global marketing strategy and operations ...

Duolingo’s global marketing campaign director, for that success. Kron-Hags was the first person in leadership to say yes to her social media ideas, according to Parvez. “We found that bringing ...

But such global marketing strategies often underachieve ... consumers enjoy streamed content as part of a social moment, for example, while more Australians seek an escape from reality.