Before we explore what the Play Store needs to copy from the App Store, let's discuss what it shouldn't. If there's one major way Google can differentiate its app store from Apple's, it's how you discover new apps and games. Right now, the Play Store is so difficult to use that it's easy to completely miss exciting new apps and games.

We’re talking permission abuse, which has always been a serious threat to users. A new report is just the latest “alarming” wake-up call, “uncovering alarming security and privacy concerns.” This latest research has also exposed “hardcoded secrets embedded within some apps… which poses a serious risk of unauthorized access and data breaches.”

One ASO strategy doesn’t fit all. Here are platform-specific tips for optimizing apps on Apple’s App Store and Google Play.

After introducing a “Government” badge last year, the Google Play Store is adding one called “Verified” for consumer-facing VPN apps.

With President-elect Trump adding uncertainty around whether a TikTok ban will go into effect, the focus is now turning to companies like Google and Apple.

Google Play Store is testing a new minimal design for app listings for core system apps that could prevent review bombing. Check it out!

Google Play will now display verification badges on approved VPNs as a way to “highlight apps that prioritize user privacy and safety,” the company announced on Tuesday. The new badge will appear on a VPN app’s details page and within search results,

The company has been pushing for more commitment toward user data safety and security ever since it tightened its ruleset. Google started clamping down on low-quality apps in the

Google has already announced a security-checking Google Play VPN badge system two times now, but it's here to announce it again.