As promised, it took care of brassy tones and maintained the integrity of our tester's hair color. Who It’s for: This gentle formula is great for those who want to regularly integrate purple ...

While the weather may not totally feel like it's there yet, warm weather is on the horizon, and what better way to kickstart ...

Picking out the color of your next set of braids is a major decision. It’s beyond just a fashion statement; it determines the ...

Lindsay Lohan just kicked off spring with a fresh, game-changing hair color that’s sure to be your next salon appointment—say ...

which is one type of color-depositing shampoo. As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow ...

But if you need further convincing, let Forbes-Bell change your mind: "Neutral tones might be having a moment, but color is cyclical. Vibrancy will always find its way back into fashion." That moment ...

A few months ago, I woke up with the all-too-familiar itch to switch up my hair color and opted for ... brassy territories if I don't tone it down with a little purple shampoo (or regular salon ...

allowing it to quickly zap any brassy yellow tones and leave strands looking ashy and cool. Pureology know that whilst purple pigments will neutralise brassiness, they won't keep your hair healthy ...