A "halo effect" occurs when a company or product finds marketing success due to its association with a successful company, product or other recognizable element. If the halo effect is used properly, ...

At any given time, up to one-third of a supermarket’s assortment is on promotion. Most of these promotions are meant to turn a standalone profit. So much for the theory. In reality, many promotions ...

Think about the last time you watched someone give a presentation at work. Without meaning to, you were likely listening not only to the content of the presentation, but also the way in which your ...

This halo effect is not always something you can put into your business case or forecast models, but it’s real, and you begin optimizing for its benefits before the deal is struck. Optimizing for the ...

Consumers may not realize they are being impacted by a health halo effect, which creates false perceptions of whether a certain food product is healthy or unhealthy based on unrelated factors like ...

Nobel Prize winner Daniel Kahneman studied how we often make important decisions by overrelying on intuitive hunches without the benefit of detailed data and a sensible, consistent process. Dr.

Amid all of Apple's goodies at its Back to Mac powwow, the most strategic move was to bring apps to the Mac platform. With an App Store to the Mac, the company reinvigorates its so-called halo effect, ...

The halo effect is a cognitive bias that occurs when an initial positive judgment about a person unconsciously colors the perception of the individual as a whole. When forming a first impression, ...

It has long been noted that people tend to view others holistically, that is, as all good or all bad. This is referred to as the "halo effect" because often it seems one characteristic (albeit ...