The unmistakable curves of a massive guitar are beginning to take shape over the Strip, as progress on the resort corridor’s ...

A Hard Rock hotel is heading to the heart of the Shoals. It will be in the center of Florence, AL. There are nearly 40 traditional Hard Rock hotels worldwide and most are large enterprises that ...

JACKSONVILLE, Fla. — Global hotelier Hard Rock Hotels might come to downtown Jacksonville on a riverfront site that's stood vacant since demolition tore down the half-built Berkman II apartment tower.

JACKSONVILLE, Fla. – A major name in hospitality could soon be checking in to downtown Jacksonville. Hard Rock Hotels is reportedly considering the vacant Berkman II site along the riverfront, just ...