"No two Harley-Davidson motorcycles on the road are the same, and that’s exactly how riders want it," says CEO Artie Starrs.

Harley-Davidson's first quarter profit dropped significantly, but its new 'Back to the Bricks' strategy aims for growth.

Harley-Davidson's "Back to Bricks" plan yields its first new model, and it's one the Harley faithful will definitely approve ...

Hot on the heels of the news that the Sportster 883 is making a comeback in 2027, a new Sprint model will also be joining the ...

Harley-Davidson announced its first quarter of 2026 results, with yet another revenue decline, and a year-over-year decrease ...

Harley-Davidson generates revenue from motorcycles, branded merchandise, and financial services for a global customer base.

In the recalled motorcycles, when the oil dipstick is removed while the engine is pressurized, oil may eject, increasing the ...

The legacy Sportster has proved the most-requested model from both riders and dealers Starrs has met since starting as CEO in ...

At its heart, Harley hopes to attract younger riders, a demographic it has struggled to appeal to in many years. The ...

Who was the big, bearded biker who loved vegetarian recipes and Harley with equal affection? Say hello to Biker Billy, an ...

The Harley-Davidson Pan America 1250 ST is the road-biased version of the brand’s adventure motorcycle, featuring a lower ...

Harley-Davidson’s upcoming Sprint 440 will use the X440 platform with cruiser-focused styling, lower seating and relaxed ...