A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information.

Security experts warn that hashed personal data, like phone numbers, can be reversed, exposing privacy risks despite common ...

Data streaming platform Narrative will offer access to the Webbula Audience Data solution for hashed emails, the company has announced. This arrangement will provide clients with “the ability to ...

Hotels face hurdles when targeting customers for multichannel marketing campaigns. For instance, they must collect first-party data in the form of hashed emails, first-party cookie IDs, and historical ...

On May 12th, Tumblr (now owned by Yahoo) reported that “a set” of its user data from early 2013 and before (prior to the Yahoo acquisition) had somehow been obtained by an (unauthorized) third party.

NEW YORK and PITTSBURGH, May 5, 2021 /PRNewswire/ — To better assist businesses in targeting individuals and increasing advertisement relevancy in their multichannel email campaigns, Narrative, the ...