Hot Wheels cars are smarter than ever with the launch of Mattel’s new Smart Track Kit, Race Portal, and “id” vehicles. And you can buy them all exclusively from the Apple Store starting today. The ...

For some Hot Wheels collectors, the most exciting part of the year is just around the corner. Now, we've talked about Super Treasure Hunt items before, and you are probably aware of how difficult it ...

The world’s No. 1-selling toy is on a quest to reinvent itself for today’s kids The average U.S. child owns 50 Hot Wheels, according to Mattel. But can the company innovate on a brand that is firmly ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced ...