The women behind Hanky Panky and Vera Bradley have built generation-spanning businesses—and they’re not ready to walk away ...

Here we focus on stock, the macro-economic global factors that could aid (or prevent) your progress, plus how to develop a ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

Learning how to create e-commerce brand awareness for your business is crucial for growth and sustainability. The truth that ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Scaling-up is the process of taking your brand to the next level. This will involve financial investment and an investment of ...

Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Leveraging these social media platforms effectively can help create strong connections with customers, draw them to your ...

By not actually finding the dessert he was searching for, Paul had found the business opportunity he had long dreamt of. He had wanted to build his own brand for a while, but knew he needed to ...

When you’re trying to attract new customers and build your business, nothing is more important than your company’s public image. That’s because your brand reputation is the most powerful leverage you ...