Football once again proved to be the backbone of television advertising in the third quarter (Q3) of 2025, according to new ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...

During a period of economic uncertainty, linear TV networks increased the total ad minutes in their schedules while national ...

September, the NFL continued to be the top program in TV ad impressions - posting a 12% hike to a 3% share of TV ad ...

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Spot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 ...

Spot, the cross-platform TV ad measurement company, has released additional findings from its analysis of national linear TV ...