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How Joe & the Juice Pulled Off Its Hot-Pink Collab With Paris HiltonThe coffee, juice, and sandwich chain collaborated with Paris Hilton for its latest iconic product launch. Hot pink for fall? That's hot, according to Joe and the Juice. The Copenhagen-based fast ...
Rouen, Ethan, and Suraj Srinivasan. "JOE & THE JUICE Crosses the Atlantic (with video links)." Harvard Business School Teaching Note 118-075, March 2018.
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