The new package design takes some of the emphasis of the boxes away from the famous characters that Kellogg’s has used over the years to advertise its cereals, which include Coco the Monkey and Tony ...

The creative shows the brand character standing in front of part of the Kellogg ... An example of the latter is Oaties, a new brand offering high-fibre oat-based cereal for consumers. Kellogg’s must ...