Add Yahoo as a preferred source to see more of our stories on Google. Wheat-based cereal - eyematter/Shutterstock Part of following a vegan lifestyle is reading a lot of labels. Life would be a whole ...

The breakfast table is about to get a major makeover as Italian confectionery giant Ferrero announced its $3.1 billion acquisition of American cereal icon Kellogg. The blockbuster deal brings together ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long decline, a trend back in the spotlight with news that Italian confectioner ...

Kellogg's is one of the biggest names in the breakfast cereal game. There's a good chance that at least some of your favorites (and some of the very best cereals overall) can be found in the brand's ...

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