Kellogg's is one of the biggest names in the breakfast cereal game. There's a good chance that at least some of your favorites (and some of the very best cereals overall) can be found in the brand's ...

Normally, when Kellogg’s launches a new product, it goes all out with national marketing and big TV budgets. But Kellogg’s broke all its own rules when its 12-person “speed team” created and brought ...

Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales. The Ferrero Group said ...

The breakfast table is about to get a major makeover as Italian confectionery giant Ferrero announced its $3.1 billion acquisition of American cereal icon Kellogg. The blockbuster deal brings together ...

Kellogg Company K has strategically increased its presence through acquisitions to grow its portfolio. The convenience food maker’s portfolio strength, fueled by its efforts to undertake innovation is ...

Kellogg says they will confirm the new company names at a later date. Kellogg Co., the maker of Frosted Flakes, Rice Krispies and Eggo, will split into three companies focused on cereals, snacks and ...

Add Yahoo as a preferred source to see more of our stories on Google. Dietetic technicians like Amanda Worrick won't go so far as to unequivocally crown breakfast "the most important meal of the day," ...

The MarketWatch News Department was not involved in the creation of this content. Dietitians suggest whole grain and high fiber cereals as a convenient, delicious way for people to close their 'Fiber ...