If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

Kendrick Lamar is upping the ante when it comes to the Super Bowl. He has partnered with Willy Chavarria for merch in honor of the game.

Kendrick Lamar, left, accepts the record of the year award for "Not Like Us during the 67th annual Grammy Awards on Sunday, Feb. 2, 2025, in Los Angeles. Mustard looks on from right. (AP Photo/Chris Pizzello) NEW ORLEANS (AP) — What can viewers expect from Kendrick Lamar 's highly anticipated Super Bowl halftime performance?