Coca-Cola worked with Secret Level and other studios to create three new versions of “Holidays Are Coming” ad.

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated ...

In the presidential campaigns’ TV ads down the final stretch, it’s been all about the economy. A majority of ads targeting ...

CTV ads are video ads that play on connected TV devices. These TVs can connect to the internet and stream content from apps like Netflix, Hulu, and YouTube. Unlike traditional TV ads, which air ...

To mitigate risk and exploit the upside, it’s critical for brands to understand the right - and wrong - ways to approach TV advertising. It’s tempting, especially when cost is a concern ...

Novartis NVS announced that the Committee for Medicinal Products for Human Use (“CHMP”) of the European Medicines Agency (EMA) recommended granting approval to the breast cancer drug Kisqali ...

Hulu offers a range of plans with and without ads in its main on-demand service and some of its partner services. Although all live TV programming is ad-supported, you can choose various ...

Ads referencing taxation, which warn of potential Democratic-led tax hikes, rose as a share of GOP broadcast TV spending to 40%, becoming the top-ranked issue in the first two weeks of October ...

Fox Corp. is the latest big media entity to restructure its ad-sales operations as TV companies work harder to capture Madison Avenue’s dollars. Fox on Wednesday unveiled a series of new hires ...

AbbVie is reaching for the Sky(rizi) as it spent a staggering $51.5 million on TV drug ads for its immunology blockbuster in October. | AbbVie is reaching for the Sky(rizi) as it spent a staggering ...