Lee Iacocca, the man who pulled Chrysler out of near-bankruptcy in the 1980s, is coming back — in commercials. Alex Chadwick speaks with Bob Moon of Marketplace about the company's summer ad campaign.
In a 1982 commercial promoting the LeBaron, Chrysler CEO Lee Iacocca famously declared, "If you can find a better car, buy it." A big boast, to be sure, but Iacocca had a lot to be proud of. Cars ...
His parents immigrated to the United States from Italy. Is credited with saving Chrysler from bankruptcy in the 1980s. He was instrumental in the creation of the Ford Mustang and the Chrysler minivan.
ALLENTOWN, Pa. -- Auto industry icon Lee Iacocca, once one of America's highest profile business executives and credited with rescuing Chrysler from near-bankruptcy in the 1980s, has died. He was 94.
DETROIT — Lee Iacocca, the auto executive and master pitchman who put the Mustang in Ford’s lineup in the 1960s and became a corporate folk hero when he resurrected Chrysler 20 years later, has died ...
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