Ian Poulter and Lee Westwood's Majesticks team will have a new look for the 2025 LIV Golf season, after the all-European ...

The U.S. Open's move, combined with a new broadcast agreement that puts LIV tournaments on broadcast television, further ...

Primo Golf, which calls itself one of the fastest growing golf apparel lines in the game with headquarters in Lehi, announced a partnership Monday with Mickelson and his LIV Golf team, HyFlyers GC.

LIV golfer Cam Smith was spotted wearing new apparel, hinting at a new deal. LIV Golf's Cleek GC has released a reel on their Instagram account, featuring players from different teams, including ...

The USGA is the first of the four major governing bodies to recognize LIV, which begins its fourth season this week.

The PGA Merchandise Show, which takes over the Orange County Convention Center this week, is the annual kickoff to the golf season. All phases of the industry are represented at ...