Best-in-class example: the H&M mobile app. Shortened consumer attention spans and increased distractions certainly pose serious challenges for retailers, but all is not lost. The same Microsoft ...

For example, trying to begin this article ... A consistent workout program will help you improve your attention span in the long term, Caldwell says, but it's also a great solution in the moment.

“Well, I mean, I have an attention span that’s as long as it has to be,” he told Time in 2015. In Think Like a Champion, a 2009 book, he said: “I always try to keep two wavelengths going ...