Southwest Airlines is overhauling its loyalty program and replacing A-List and A-List Preferred with three new tiers.

The Dallas carrier is also boosting the reward earnings for members of its credit card program.

The A-List and A-List Preferred status names will be retired, replaced by Silver and Gold. A new tier, Platinum, will be the ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Loyalty programs are evolving beyond traditional points and discounts, with brands now ...

A major Canadian supermarket chain has notified customers in its loyalty program that their personal information was accessed during a cybersecurity breach. The chain says it discovered the activity ...

Loyalty points are becoming more liquid as airlines give customers more choices over when and how much of their accumulated rewards to spend. American ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

On the backend, the Comarch Loyalty automation engine manages the program's lifecycle rewards. These include issuing Welcome Miles for new registrations, distributing annual Birthday Miles, and ...

Available exclusively through the GoKinetic mobile app, Kinetic Rewards gives customers access to discounts, special offers and experiences. The program was developed in partnership with global ...

Customer loyalty can increase revenue, improve sales and enable business growth, so organizations have begun to focus more on these strategies. Customer retention is an organization's ability to ...

If you ask most marketers what their loyalty program is for, the answer is almost always the same... driving repeat purchases through discounts and points. But there's a problem. When loyalty programs ...

Wildfire Systems, a loyalty and consumer insights platform, and Badge, a mobile wallet infrastructure provider, today announced a strategic partnership that brings personalized merchant offers and ...