Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known ...

But Lyft realized that the mustache logo itself no longer worked ... We not only are upping our branding in the car and our messaging in the car, we're making ride-sharing's first connected ...

The ongoing war of dominance in the mobile ridesharing industry between rival services Uber and Lyft (identified by its cars' pink mustaches) is showing no signs of stopping. One recent report ...