Car-sharing service Lyft has decided it's time to retire that big pink, fuzzy mustache its cars have worn since its founding in 2012. After working with design firm Ammunition, the company known ...

All drivers are properly insured too. The Lyft vehicles are easy to identify. The cars sport large pink mustaches on their front grills – known as mustache taxis. As for pricing, you can see ...

But Lyft realized that the mustache logo itself no longer worked ... We not only are upping our branding in the car and our messaging in the car, we're making ride-sharing's first connected ...

The ongoing war of dominance in the mobile ridesharing industry between rival services Uber and Lyft (identified by its cars' pink mustaches) is showing no signs of stopping. One recent report ...

CES 2018, last year's massive tech show in Las Vegas, played host to the debut of Lyft's self-driving car. Powered by autonomous car startup Aptiv, the car was available to eager riders who waited ...

Its iconic pink mustaches - and even thick strands of the ... Zimmer says when he's having a rough day at work, he takes a Lyft car to and from the office. He doesn't tell the drivers he's CEO ...