Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

Tracking is a mess. Attribution is broken beyond repair. IP address identity data may go the way of the dodo. Which means marketing mix modeling is back, baby! If you need proof, Google launched its ...

Looking at the universe of stocks we cover at Dividend Channel, in trading on Wednesday, shares of 3M Co (Symbol: MMM) were yielding above the 6% mark based on its quarterly dividend (annualized to $6 ...