Examples of Positioning Strategy in Marketing. Positioning refers to how you communicate the essential benefits of your small business to potential customers. Where you sell your product, how you ...

Pricing Strategy Examples. Starting a new business or launching a new product or service requires detailed thought and planning. A critical piece of that planning is deciding how you should price ...

Bundling is a marketing strategy that involves companies selling several products or services together as a single combined unit, often at a discount.

Ready to optimize your marketing with an AI marketing strategy? Best AI practices, examples, and tools for success.

Today, I want to walk you through some of the most common pricing pitfalls I’ve seen and share practical tips on how to avoid them. By the end of this post, you’ll have a clearer picture of ...

Despite ‘price’ being one of the 4Ps of marketing, not all marketers are in charge of developing their business’s marketing pricing strategy, so how can marketers take control?

The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Sometimes referred to as the marketing mix, the four Ps help guide businesses in the ...

Pricing Strategy Examples and 8 Tips for Mentioning Pricing Early Getting product pricing into the discussion early helps you find prospects earlier and stop wasting time with those who won’t buy.

The Decoy Effect – The Power of Strategic Pricing One simple marketing strategy that continues to prove its worth is The Decoy Effect. Let me begin with a real-life example you can relate to. There’s ...

Learn what business strategy is, why it matters, and how frameworks and real-world business strategy examples drive growth in ...

What exactly is influencer marketing? And why should I care? Read our detailed explanation about influencer marketing below.