MILWAUKEE, Wisconsin — Miller Brewing Company, known for making the “champagne of beers,” has released its first perfume with fragrance notes of its popular Miller High Life beer.

The launch of Miller High Life’s Dive Bar-Fume is part of a growing trend of non-traditional brands, particularly those in the alcohol industry, venturing into the world of fragrance.

effervescent beer to be known as Miller High Life. Within three years, the new beer earned the nickname “The Champagne of Bottle Beer” and this December, the beer will celebrate its 120th ...

The expression "Proust's madeleine" refers to something -- a sight or taste or, yes, a smell -- that evokes a memory. If your own personal Proust's madeleine happens to involve beer, barstools ...