Its expansion has also reached countries like Indonesia, Vietnam, and Malaysia. Founded in 1997 by Zhang Hongchao in Zhengzhou, Henan province, Mixue Bingcheng, which translates as Mixue Ice Cream ...
“Even on social media like TikTok and others, there is a joke that any empty shophouse would soon turn into a Mixue store,” Rahma Yuliana said, referring to a popular saying in ...
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