The iconic Michelin man, who’s been around in some form since 1898, has become synonymous with the company’s guidebook. In fact, he even has an actual name – Bibendum (or Bib for short).

The Michelin Man, the brand icon of Michelin Tires, was once an overweight, cigar-smoking beer drinker. The 115-year-old character is one of the world's oldest trademarks, and also one of its most ...