Editor’s Note: This story originally appeared in the Spring 2022 issue of XXL Magazine, on stands now. Booming, minimalist, with a brilliantly simple call-and-response hook, Kali’s 2021 song, “MMM MMM ...
Remember the Crash Test Dummies? The Canadian folk rock group scored a massive hit in 1993 with their oddball hit “Mmm Mmm Mmm Mmm,” but faded into obscurity when their follow-ups failed to connect.
Kali heats up the momentum behind her viral hit, “MMM MMM” with the release of the remix. This past weekend Kali announced the remix would feature Big Latto. That was only the set-up for an even ...
In The Alternative Number Ones, I'm reviewing every #1 single in the history of the Billboard Modern Rock Tracks/Alternative Songs, starting with the moment that the chart launched in 1988. This ...
The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, ...
The most effective way to do that is through controlled experimentation. By randomly splitting a population into a test group and a control group, advertisers can isolate the impact of a specific ...
I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel ...
HOUTEN, Netherlands, Jan. 22, 2026 /PRNewswire/ -- ScanmarQED today announced the acquisition of MMM Labs, a US-based startup known for its modern, multi-engine approach to Marketing Mix Modeling (MMM ...
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