Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The ...

The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, ...

I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel ...

Looking at the universe of stocks we cover at Dividend Channel, in trading on Tuesday, shares of 3M Co (Symbol: MMM) were yielding above the 4% mark based on its quarterly dividend (annualized to ...