To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

To mark the occasion, New Balance will release Monday a new Flagg Day apparel collection featuring made-in-USA crewneck sweatshirts and T-shirts.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance reveals ‘Flagg day’ celebration ahead of Duke star’s possible Mavs selection Before Cooper Flagg is likely taken as the NBA draft’s No. 1 overall pick, his apparel sponsor has ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

New Balance announced Monday its first official collection with Cooper Flagg, the likely No. 1 pick in next week's NBA Draft. One day after the actual Flag Day, the privately held shoe and apparel ...

New Balance announced the campaign with a post across social media showcasing Flagg's basketball resume, while modeling a new apparel collection.