Developed by ad agency Leo Burnett Chicago, the campaign stars Christopher Walken and breaks in January across TV, online video and paid and organic social. The work moves Miller Lite away from ...
Miller Lite launches its new “Legendary Moments Start with a Lite” platform starring Christopher Walken, encouraging real-life connections, Damp January, and unforgettable moments over a beer.
Christopher Walken's legendary just got even more legendary. The iconic actor is spearheading Miller Lite's "Damp January Club," a new campaign encouraging you to "Just say yes" during the dreariest, ...
Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.
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