The International Product Life Cycle Theory was authored by Raymond Vernon in the 1960s to explain the cycle that products go through when exposed to an international market.

The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of ...

Theory of Product Launch and Promotion. The introduction of a new product is an important time for the business that invests in its development and ... Working Capital & Product Life Cycle.

In a previous article, I talked about classic product life cycles. That is, you regularly examine your product portfolio and manage the product life cycle of each product to see whether they need ...

Wells, L. T., Jr. "International Trade: The Product Life Cycle Approach." In International Business: Issues and Concepts, edited by Reed Moyer.New York: John Wiley & Sons, 1984. (Reprint from The ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science. 1 ...